Hello! 😁 I'm Pedro – a Brazilian living in Lisbon and implementing AI in Marketing!

My DNA:
Striving for balance, especially between my creative and analytical sides
Finding creative solutions to complex problems
Experimenting and prototyping new ideas quickly
Learning something new every day

Some Achievements:
🔺 10 years of experience in Marketing
🔺 Led the rebranding of Sodexo into Pluxee PT
🔺 Created the Pluxee PT Blog, now attracting 66k visits per month
🔺 B2B MQLs: +30% YoY
🔺 Conversion Rate: ~80% SQL/MQL
🔺 Revenue: +187% YoY

My Comfort Zone:
📢 Marketing: Growth Strategy, Inbound & Outbound, Demand Generation, Martech
🤖 Gen AI: LLMs, ChatGPT, DeepSeek, Claude, Kling, Runway, Minimax, Midjourney, Flux
🎥 Content: Blogs, Email, Social Media, LinkedIn & YouTube, Video Marketing
⚙️ Automation: Make, Relevance.ai, HubSpot, Notion, Slack
📈 Performance: SEO, Ads, Data

The Beginning:
I started in marketing back in university in 2015 in Rio de Janeiro. Since then, I've worked with multinational companies and startups across various sectors, always striving to combine data, technology, and creativity.

Over time, I delved into B2B digital marketing, exploring content, automation, and artificial intelligence.

The Turning Point:
In 2020, I moved to São Paulo to work at Gupy, a SaaS startup. It was an intense year during which I developed as a generalist marketer, working with: 🔹 Martech and automation
🔹 Data tracking, analysis, and reporting
🔹 Frontend development with HTML and CSS

It felt like a second university, where I learned to operate at high speed and with great resilience.

An Old Dream:
Since I was a kid, I've dreamed of living abroad. In 2021, I made it happen and moved to Lisbon, Portugal.

I joined Sodexo, where I learned to manage large technology stacks and global projects using HubSpot, Salesforce, and Zendesk.

From 2022 to 2023, I participated in Sodexo's transition to Pluxee, a global spin-off that became an independent company.

Growth :
In 2023, I started exploring content creation and social media, discovering the power of strategic communication.

In 2024, I dove into the world of Generative AI, studying how LLMs, images, videos, audio, and automation can transform marketing.

Currently :
Today, I'm the Marketing Manager at Pluxee, responsible for:
✨ Strategy and Management
✨ Automation, Performance, and Martech
✨ Content, Communication, and Branding

I also co-founded Cria com I.A., a lab where I explore how AI can scale content creation for brands.

💬 Want to chat? Connect with me on LinkedIn. 🚀