Mariana Machado
Lead Mentor
On my professional journey, I built a multidisciplinary skill set with experience in the Digital and Technology fields of knowledge.
I do UX research and strategic planning, with a user centric and holistic approach to user interface, interactions and product design, aiming to create the best user experience.
My approach is based on the design thinking methodology mindset, creating empathy with the clients and users.
Within this methodology, I develop digital products based on the collected user insights, with the help of quantitative and qualitative testing, prototyping tools in a multi-device context and working with cross-functional teams.
My professional blueprint also ads experience in team and project management, brand strategy, copywriting, digital marketing, among others.
I also learned some coding languages, so I can speak more efficiently with my developer peers. The better we can collaborate, the higher the probabilities are to have a stronger final product.
I am also passionate about technical innovation, like artificial intelligence, machine learning, virtual reality, overall human machine interface (HMI). For me it’s especially about making this relationship pleasurable and effective for users and businesses, shifting from user-centric to society-centric.
I design Experiences, interfaces that are more than "functionality screens", they also communicate emotions and interact with the users.